Avenue-e Health Strategies is an interactive marketing agency that provides immediate relief for poorly targeted messaging, weak brand recognition, and creative burnout. With decades of healthcare and interactive marketing experience, you can be sure our services will lead to a wealth of beneficial side-effects.
Avenue-e is introducing webinars that cover the impact of tablet PC detailing on the pharmaceutical marketplace. The webinars will address such topics as: the current status of tablet PC detailing, market research findings, analytics for necessary change, and the future of the tablet PC in this environment. As a leader in the strategic development of content for tablet PC detailing, from planning through implementation, Avenue-e is uniquely situated to deliver insightful, information-rich webinars in this area.
Registration for the free webinars will be available at www.avee-health.com/tabletpc/webinar_registration.aspx
Avenue-e has announced a partnership with Group pi, the newly formed S&H Relationship Marketing division. The collaboration will build tightly integrated online and offline RM programs. According to Loren Horn, Group pi Behaviorist, "patients and caregivers are becoming dependent on the Internet, using it to connect with other 'patient influencers' and learn about their treatment."
The partnership's efforts will help patients engage with Avenue-e's clients, while also helping to facilitate an ongoing dialogue with healthcare professionals.
Recent market research on the use of tablet PCs to detail physicians has shown a need for improvement. Reps want more flexibility, product managers need help with data analysis, and physicians want a more robust interaction. Now, working with Proscape, Exploria SPS, Skura and Merge Inc., Avenue-e has launched the next generation of tablet PC detailing.
With its expanded tablet PC services, Avenue-e is ready to deliver truly interactive tablet PC content that can be used to refine targeting, segmentation and messaging, and enhance the rep-to-physician interaction.
What are the dominant forces in driving trends and opinion today? Is it still big media, or have the phenomenons of real-time communication and self-publishing leveled the playing field? How much influence can the average person command through a personal blog?
The pharmaceutical industry has long relied on printed literature for their salesforce materials. But this is about to change. Learn more about how the tablet PC will change everything in pharmaceutical marketing to healthcare professionals.
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Avenue-e is indicated for marketing mixes that have not leveraged the power of online marketing. We launch brands into the interactive sphere with Web sites, CD-ROMs, online promotional campaigns, tablet PCs, and more, such as support for running key opinion leader (KOL) meetings. Use Avenue-e to deliver compelling, targeted messages that strengthen relationships, resulting in increased market share. Avenue-e has been proven effective in giving sales reps an innovative edge and has been shown to help establish market dominance.
Email: Anthony Manson
Phone: 212.614.4909
One dose is all you need — Avenue-e gets it right the first time.
If you'd like more information on how Avenue-e can augment your brand and help your business thrive, please contact us:
Anthony Manson
Executive Vice President /
General Manager
Avenue-e Health Strategies
230 Park Avenue South, 5th Fl.
New York, NY 10003
Tel: 212-614-4909
Fax: 212-598-5647
anthony.manson@avee-health.com
www.avee-health.com
